Case Studies
BloomSeed
About Company:
Bloomseed is an innovative social media marketing technology that allows organizations to connect with their consumers in a new, scalable way. Bloomseed provides the method for you to manage your presence on social media in a scalable way while delivering value to your consumers and building the power of your brand.
The Challenge:
- To develop a portal that incorporates the facility of creating a marketing campaign and performing research and analysis over the campaign data collected for a particular campaign.
- The admin panel for Membership management (sub admin& user management), Campaign management, Payment management, Content management system and User Data management.
- Database Integration & Analysis Tool Integration with the portal.
- Integration of Ecommerce features such as shopping cart.
Solution:
- First step was to set up “ADMIN PANEL”. Admin console will control the site functionality related to management of different type of users and members, managing the payment details that would constitute the membership fees, payments related to setting of campaign, managing the content of the website.
- The campaign data to be collected from the consumers twitter’s account who have participated in the campaign.
- The twitters rest API were integrated in the portal which facilitates the portal in capturing the consumer profile data .
Technologies Used:
| System Requirements |
|
| Operating System |
Windows/Linux |
| Web Server |
Apache |
| Web Technology |
PHP |
| Database Technology |
MySQL |
| Graphic Tools |
Adobe Photoshop CS
Adobe Image Ready CS |
Test Environment:
Our Test Process is broken into 3 parts:
- Component Testing
- Integration Testing
- User/Acceptance Testing
Thus ensuring a robust test framework for all applications designed & developed by our team.
Our Quality Assurance Managers make sure that every module/method is tested thoroughly to ensure optimum user experience.
Apollo Fitness Equipments (Online Store/Ecommerce)
About Company:
Apollo Fitness Equipment is Texas based Fitness Equipment retailer. Apollo Fitness Equipment designs and builds state of the art facilities of all shapes and sizes for home and commercial settings including corporations, YMCAs, recreation centers, police & fire departments, assisted living centers, churches, personal training studios, and health clubs.
The Challenge:
The idea was to develop a website which is in unison to the motto of Apollo Fitness, to help people look better, feel better and live longer.
- Product management system to keep a tab on fitness equipment available
- Creating a portal which is professional in look, smooth maneuvering & smart search functionality
- The admin panel for membership management, category management, and product management, Content management system and order management
- Integration of Ecommerce features such as shopping cart
Solution:
- Product management system was deployed to the website
- After many iterations web designing team gave website a professional outlook & smooth navigation
- Admin Panel that will allow admin to update & edit website contents thus eliminating the need of a developer
- Ecommerce features like shopping cart to be integrated, allowing customers to place orders without any hassles
Key Features:
- Product Search which can be further refined based on the manufacturer
| Specifications: |
Platform/Product |
| Operating System |
Windows/Linux |
| Web Server |
Apache |
| Database Technology |
MySQL |
| User Interface |
HTML/CSS & FLASH |
| Web Technology |
PHP |
Technologies Used
Multimedia Support:
Test Environment:
Our Test Process is broken into 3 parts:
- Component Testing
- Integration Testing
- User/Acceptance Testing
Thus ensuring a robust test framework for all applications designed & developed by our team.
Our Quality Assurance Managers make sure that every module/method is tested thoroughly to ensure optimum user experience.
VITAKEM :-
INTRODUCTION
Vitakem Nutraceutical, Inc., is into providing custom manufacturing for the nutrition industry since 2003. They provide start-to-finish services that include planning, formulation, production, packaging and labeling, design and order fulfillment. Vitakem's facilities meet current good manufacturing guidelines (cGMPs) established by the U.S. Food and Drug Association (FDA), the World Health Organization (WHO) and the European Union (EU).
Vitakem is ranked amongst the top when it comes to contract manufacturing your nutritional supplements.
THE CHALLENGE
The idea behind the Search Engine Optimization campaign by Vitakem was the aspiration of the management to place their site at the top of search engine results for major keywords pertaining to their industry.
The desire to attain significant number of sign up to send out news letter ,latest supplement industry news, tips and ideas.
SOLUTION
Our team studied in detail about the organization and gained insight about nature of their business, products, services.
From the word go the priority was to maximize the traffic for chosen set of keywords & greater visibility in search engines.
With On-Page optimization coupled with Off- Page optimization factors like Link Building our team was able to get the site on top of major search engines Google & Yahoo.
- Top Rankings in SERP
- Unprecedented Traffic & Sign Ups
RESULTS
GROUPEXCLUSIVES
About Company:
GroupExclusives.com is America's first group travel planning portal designed specifically for Collegiate, Youth, Amateur, and Association team sports travel planners.
Coaches /Team Managers /Travel Planners who handles team sports travel arrangements can research competitive rates for group travel to hotels and restaurants without being a meeting professional.
The Challenge:
The client wanted to us to develop a Travel portal for Travel Planners/Team Managers/students/Business Owners. We were required to come with a solution that would:
- Creating a sophisticated Member Management System, social networking features like uploading pictures, videos, blogs into one seamless site
- A robust and scalable design which is able to handle large volumes of data posted by users
- Usability issues and complex management
- Provide an engaging user experience for different types of users of the application
Solution:
- A highly engaging website with simplified navigation structure; the site has a warm & inviting feel
- Search engine friendly website coding
- Content Management System that will allow admin to update & edit website contents thus eliminating the need of a developer.
- The Hotel & Restaurant Database broadens the horizons to search for best suited Hotels, Restaurants across United States and striking the best deals with them or customization of packages for teams.
Key Features:
- Users: Travel planners, memory users(Students) and Hotel & Restaurant members.
- Profiles: All registered members will be able to create personalized user profiles.
- Events: Hotel & Restaurant owners customizing their meal packages, sporting events etc.
Technologies Used:
| Specifications: |
Platform/Product |
| Operating System |
Windows/Linux |
| Web Server |
Apache |
| Database Technology |
MySQL |
| User Interface |
HTML/CSS & FLASH |
| Web Technology |
PHP |
Multimedia Support:
- Video
- Audio
- Images
- Documents
Test Environment:
Our Test Process is broken into 3 parts:
- Component Testing
- Integration Testing
- User/Acceptance Testing
Thus ensuring a robust test framework for all applications designed & developed by our team.
Custom Web Application Development for Development Partner
About the Client
This client is a leading web solutions provider in UK and has been outsourcing development work to us for a long time. The client himself being from the technical domain, provided us with the database scheme along with other requirements and carried out frequent code and document reviews.
About the Project
The client wanted to us to develop a photographers’ community portal for photography trainers, equipment providers and students. We were required to come with a solution that would:
- Allow trainers to offer and manage courses through the application
- Provide an engaging user experience to make to the different types of users of the application
- Integrate the portal with all aspects of e-commerce
- Offer a collaborative environment between students and trainers and provide an engaging distance learning experience
- Allow trainers to act as channel partners for equipment providers
- A robust and scalable and is able to handle large volumes of data
Our Approach
The client came to us with a business idea and we provided him with a solution that turned his idea into a successful business proposition.
Before starting the project, we provided the client a project plan which documented the resource, time and effort estimates. As the client was sure of the requirements of the system, we followed the waterfall approach and the project was divided into different phases.
- Requirements Phase: Many hours were invested in researching the business idea and arrive at a solution that would bring value to the client. Different tools were used for this such as Gotomeeting, Skype chats and telecons. Questionnaires were shared with the client for gathering the requirements.
- System Design Phase: Many more hours were spent in designing and conceptualizing the system architecture and optimizing the database schema.
- User Interface Design: As the system was being developed for the photographers’ community, the client was very particular about the User Interface design. Different iterations were shared with the client to choose from. The design of the system had to be optimized for ease of use.
- Prototyping Once the design was over, the client was provided with the prototype of the system. The prototype gave the client an idea of the flow of the system. The flow of the system had to be engaging and interactive in the sense that the user should not have to put in any effort while navigating through the site.
- Coding/Development: An approval from the client on the prototype led the project into the coding phase. Industry approved coding standards such as code commenting, database optimization etc. were followed while development. All this made the code highly maintainable and scalable.
- Testing: Thorough testing was carried out both at the unit level and at the integration level. This ensured that the final delivered solution was completely bug-free and matched all user expectations in terms of functionality.
- Client Feedbacks: The application was hosted on the staging server. The client could view updates live on the internet and provide feedback on the work done. Right from the day the project started, the client was provided with the best servicing and a single point of contact was assigned to the client’s project for handling all requests. The client was sent daily updates about the status of the project.
Client Concerns
User Interface– The user interface of the application had to be both engaging and attractive. It had to use lots of images and the use of text had to be minimal.
Time to market- Before starting the project, the client had already decided on a launch date for the project. Effort estimates were carried out and resources were accordingly allocated to the project keeping in mind the time to market.
Challenges Faced
Even though we have experience in executing projects of similar kinds, some challenges were surely faced in the development.
- Application Load: Majority of the content of the application was being fetched from the database. This meant that the database and the code interacting with the database had to be optimized to the peak. Being a community portal, it meant that the users of the application will be in large numbers. The overall architecture of the system had to be developed keeping in mind the load on the system.
We suggested a way round wherein the application was hosted on different servers and the users were directed to them accordingly depending on the load on one particular system. The database was hosted on a different server and all the application servers accessed this database. In addition to this the bandwidth of the application servers was increased.
- Tight Deadline: The client had to launch the application on a particular marketing event. The deadline for completion of the project was very short. This meant that we had to allocate more number of resources to the project for faster execution. However, the budget of the client was limited which meant limited resource allocation. Our analysts sat together with the client to figure out a way around.
The project was divided into phases and independent phases were carried out simultaneously. This speeded the execution and we were able to deliver the project on time.
What different technologies were used?
| Operating System |
Windows/Linux |
| Web Server |
Apache |
| Web Technology |
PHP |
| Database Technology |
MySQL |
| Graphic Tools |
Adobe Photoshop CS
Adobe Image Ready CS |
| User Interface |
Flash & HTML/CSS |
Resource Utilization and Commercials
To endow our clients with robust and highly stable systems that bring value to their businesses, we carry comprehensive analysis before the commencement of the project. The project is divided into different modules and effort estimates are carried out for these in terms of man hours.
Based on the man hour effort required for the project and the amount time to market, we proposed that the client hire 2 dedicated developer resources and one project manager.
The project is now live and running. The second phase of the project which involves more advanced features is now under analysis.
Advanced Content Management System
About the Client
The client is NASDAQ listed leading multinational group in the real estate sector with headquarters in the United States. They currently employ more than 450 employees at its global locations. The client approached us through a consultant managing their branding and marketing strategy. We invited to develop the branding of the company, the website and the intranet. The website and the intranet had to have CMS features integrated within. The client informed us that the marketing and other teams would be care of the content updating once the CMS was in place.
About the Project
Well, for the client, it was all about efficient management of global websites. Prior to the deployment of UG Software’s Content Management System, data maintenance and information management had become a highly time and effort consuming task for the employees managing the global websites. Content could only be managed by a limited number of employees and a special department had to be made for the same. This department had to have technical knowledge to make changes to the source codes of the websites. In addition to the country specific websites, the company had a marketing strategy under which a new micro site was launched for each of the sales person that joins the sales team. Each of these sites had to have the same structure with pre-defined sections changing such as the image and profile of the agent, and the portfolio of each of the salesperson. Each time a new sales person joined the team, or a new country site had to be built, the client had to invest a great deal of time and effort. It was practically impossible to match consistency and corporate design guidelines. Outsourcing content maintenance or structural changes of the websites lead to excessive delays in each update, resulting in high costs.
Our client approached us with all these challenges. The new content management system had to address all these problems. It had to have a central database system that stored all the content and a single point from where all the national websites and the salesperson websites could be controlled.
Specifics of the System
The key features/functionalities of the of the system developed-
- User creation and management- Authorized users in the marketing department define the structure of the salesperson specific websites and the access to the content
- Content creation and upload - Allow the marketing department to manage the website design template and structure for the websites of the individual salespersons
- Allow the individual salesperson to manage the content of his website.
- Easy to use What You See Is What You Get editor
Technologies Used
| Operating System |
Windows/Linux |
| Web Server |
Apache |
| Web Technology |
PHP |
| Database Technology |
MySQL |
| Graphic Tools |
Adobe Photoshop CS
Adobe Image Ready CS |
| User Interface |
Flash & HTML/CSS |
Test Environment
To endow our clients with robust and highly stable systems, we carry a comprehensive testing using the latest tools and real life simulation. The different test cases were defined at the end of the analysis phase when the initial requirements were documented. In the development phase, as and when the client had new requirements added to the document, new test cases were developed corresponding to the new requirements.
Both unit testing was carried at the end of the development of each module, and integrated testing for the complete application. This ensured that the application developed was bug free and matched the expectations of the client.
Seo Campaigns
1.
Garbagebase
http://www.garagebase.com
Garage Workshop Management System Software, Invoicing Software
garage invoicing software, garage management system, auto workshop management system, invoicing software, garage invoice software, garage workshop software, auto repair workshop software, auto repair software, motor trade software, garage master software, auto garage software
Update : Tuesday, January 05, 2010
2.
Vitakem
http://www.vitakem.com
Vitakem's Vitamin Manufacturer And Supplement Manufacturer Services
supplement manufacturer, supplement manufacturers, manufacturer supplements, nutritional supplement manufacturer, best supplement manufacturer, contract manufacturing supplements
Update : Monday, August 16, 2010
3.
Trucksschool
http://truckschool.co.uk
LGV Driving Test-Professional LGV Training, HGV Training
LGV training, HGV training, LGV professional license, CPC training, LGV theory test, lorry training, truck training, truck school, professional lgv training, RHA LGV test, DSA LGV test, lgv theory test, driving test, lorry training, truck training, lorry training, provisional license, profession truck driving, driver training
Updated : Jan,2010
With On-Page optimization coupled with Off- Page optimization factors like Link Building our team was able to get the site on top of major search engines Google & Yahoo
