Micro Sites

The two primary purposes of micro sites are to introduce a new product and promote an event.

Other than theses, micro sites can also be developed when you need a search engine optimized website without disturbing your existing website.

Micro sites are designed to reach your audience’s specific area of interest. Emphasis is given on providing detailed descriptions of specific product, service or event in question. Other important ingredients of a micro site are:

• Detailed information about the product or event
  • Dates


• Connectivity with the corporate brand message
• Games and contests to connect with the target audience
• FAQ’s
• Attractive picture displays
• Invitation Offers
• Polls
• Sign up for newsletters
• Customer Feedback
• Other call to action statements

Micro sites for Search engine optimization

This service is for those who want a search engine optimized website while retaining the aesthetics and content of their existing site. Though many SEO companies claim it can be done, the results are far from real. SEO is about right use of keywords in the content, which often makes the content a little less readable. We design micro sites especially for organic SEO purposes where we give more emphasis to keywords based content. So, while the main site enhances your brand image, the micro-site makes sure you make new customers via higher organic search rankings.

Landing Pages & Micro-sites for Google Pay Per Clicks (also called landing pages or sites):

Those familiar with Pay Per Clicks know how important is the relativity between keywords and the destination (landing) pages. Advertisers looking towards a higher ROI from Pay Per Clicks need their landing pages designed to achieve maximum conversion. We have taken the concept of landing pages to create landing sites keeping only one thing in mind, GOAL CONVERSION.

While developing landing sites, we follow the guidelines below:

• Keywords in the advert v/s landing page content : For a higher quality score
• Elaborating the advert message and connecting it to a value proposition on the landing page
• Interlaced navigation in case of multiple/related products and services.
• Interlaced and highlighted call to action statements
• Specific conversion tools such as purchase / enquiry forms
• Conversion measurement tools
• Social Bookmarks

We also provide support for promotional marketing strategies like direct mail campaigns, search engine advertising and social media marketing.